NIPHT — MSAMB Horticulture Training Center
राष्ट्रीय सुगी पश्चात तंत्रज्ञान संस्था, तळेगाव दाभाडे
(महाराष्ट्र राज्य कृषी पणन मंडळाची संस्था)
MSAMB · Govt. of Maharashtra

NIPHT ला भारताच्या शेतकऱ्यांपर्यंत पोहोचवूया

Helping NIPHT reach every farmer, entrepreneur & agri-professional in Maharashtra.

A Complete Digital Marketing Strategy Proposal

Explore the strategy Schedule a meeting
संस्थेची ओळख

NIPHT at a glance

An institution with the scale and credibility to transform Indian agriculture.

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Trainees Trained
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Programs Conducted
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Years of Excellence
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Countries Reached
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Courses Offered
Established 1998
Under MSAMB
Talegaon Dabhade
Pune District, Maharashtra
Government Recognized
Govt. of Maharashtra
समस्या काय आहे?

NIPHT has the substance. The world just doesn't know about it yet.

Indian farmer at a market
No strong digital presence
Courses are hard to discover online.
No structured content strategy
Social channels are silent or inconsistent.
No lead generation system
Admissions depend on word of mouth.
Current funnel — where leads are lost
Awareness
Drop-off
Interest
Drop-off
Enrollment
Drop-off
आपले लक्ष्य कोण आहे?

Six audiences. One mission.

Each audience needs a different message — in the right language, on the right platform.

शेतकरी
Farmers
"काढणीनंतरचे नुकसान कमी करायचे आहे"
कृषी उद्योजक
Agri-Entrepreneurs
"स्वतःचा अ‍ॅग्री व्यवसाय सुरू करायचा आहे"
FPO सदस्य
FPO Members
"संघटनेला अधिक सक्षम करायचे आहे"
कृषी विद्यार्थी
Agri Students
"प्रात्यक्षिक कौशल्य शिकायचे आहे"
महिला उद्योजक
Women Entrepreneurs
"गृहउद्योग सुरू करायचा आहे"
APMC अधिकारी
Govt Officials
"क्षमता विकास प्रशिक्षण हवे आहे"
आमची रणनीती

A six-phase growth roadmap

Built to compound — every phase fuels the next.

Month 1–2
Phase 1 — Foundation

Digital audit, website fix, Google My Business, social setup.

Month 1–6
Phase 2 — Organic Content

Instagram Reels, YouTube videos, WhatsApp broadcast, Marathi-first.

Month 2+
Phase 3 — Paid Ads

Facebook ads, Google search ads, YouTube pre-roll.

Month 2+
Phase 4 — Offline Outreach

KVK tie-ups, APMC activations, agricultural fairs.

Month 3+
Phase 5 — PR & Reputation

Agrowon features, success stories, award nominations.

Ongoing
Phase 6 — Lead Generation

Landing pages, CRM, free webinars, inquiry pipeline.

वेबसाईट सुधारणा

Website revamp

Same NIPHT identity. Better user experience. More enrollments.

Before
  • Text-heavy & outdated layout
  • No clear calls-to-action
  • Courses hard to find
After
NIPHT · MSAMB
शेती शिका, समृद्ध व्हा
Search courses…
Postharvest
Register Now
Fruit Processing
Register Now
Next batchstarts 14 Apr
"माझे उत्पन्न ४०% ने वाढले" — रामेश्वर पाटील
  • Course search & clear CTAs
  • Upcoming batches & testimonials
  • WhatsApp inquiry built in
सोशल मीडिया नमुने

Sample social media posts

Real formats, real copy, ready to ship.

NIPHT
nipht_official
···
NIPHTReel
🌿 शेतीतून कमाई वाढवा!
Cold Chain Management चा
3 दिवसांचा कोर्स
📍 Talegaon Dabhade · 📞 कॉल करा

Reel · Marathi voiceover · Targets farmers 28–50 in Pune, Nashik, Satara.

NIPHT
nipht_official
···
क्या आप जानते हैं? 🤔
भारत में 30–40% फल और सब्ज़ियाँ Postharvest में बर्बाद हो जाती हैं।
NIPHT कोर्स करें — कमाई बढ़ाएं 💰

Stat post · Hindi · Targets Hindi-speaking farmers across Maharashtra.

NIPHT
nipht_official
···
"माझ्या आयुष्यातील
सर्वोत्तम निर्णय!"
— रामेश्वर पाटील, पुणे जिल्हा
NIPHT च्या Postharvest कोर्सनंतर माझे उत्पन्न 40% ने वाढले

Testimonial · High-trust · Most shareable format.

गूगल जाहिरात नमुने

Sample Google Ads

Catch users when they're already searching for solutions.

Google
postharvest training course maharashtra
Sponsored
N
NIPHT·nipht.org
https://nipht.org › courses › postharvest

Postharvest Management Course Pune · 3-Day Practical Training · Apply Now

Learn postharvest techniques at NIPHT Talegaon. Cold chain, export standards & more. Govt. certified · limited seats · register today.

N
NIPHT·nipht.org
https://nipht.org › fpo-training

FPO Training Program Maharashtra · 27 Years of Excellence · NABARD Recognized

Strengthen your Farmer Producer Organisation. 3-day capacity building program. Hostel facility available. Enroll now.

N
NIPHT·nipht.org
https://nipht.org › fruit-processing

फल प्रसंस्करण प्रशिक्षण पुणे · 5 दिन का कोर्स · अभी रजिस्टर करें

NIPHT में फ्रूट प्रोसेसिंग का प्रैक्टिकल कोर्स। जैम, जेली, जूस बनाना सीखें। सरकारी प्रमाणपत्र। कॉल करें।

Why Google Ads work for NIPHT
High-intent searches
People already looking for agri courses.
Geo-targeted
Reach exact Maharashtra districts.
Low competition
Low cost-per-click in the agri-education niche.
आशय धोरण

Weekly content calendar

A repeatable rhythm — never running out of ideas.

📚
सोमवार
Monday
कोर्स स्पॉटलाइट
Course Spotlight

Highlight one course — what you learn, who should attend, and the next batch date.

🌾
बुधवार
Wednesday
शेती टिप्स
Knowledge & Tips

A practical agri tip or did-you-know stat in Marathi — builds trust and shareability.

🎥
शुक्रवार
Friday
यशोगाथा / रील
Success Story or Reel

A trainee testimonial video or short campus reel — by far the most engaging format.

📅
शनिवार
Saturday
बॅच जाहिरात
Upcoming Batch Announcement

Next course dates, seats available, and how to register — straight to conversion.

Consistency over frequency — 4 quality posts per week outperform 7 average ones every time.

संदेश धोरण

Messaging framework

One message per audience — sharp, simple, and in their language.

Audience
Core message
Language
शेतकरी
"पिकवा जास्त, गमवा कमी, कमवा अधिक"
Marathi
कृषी उद्योजक
"तुमची कल्पना, NIPHT चे प्रशिक्षण, तुमचा व्यवसाय"
Marathi + Hindi
FPO नेते
"सक्षम FPO, समृद्ध शेतकरी"
Marathi
विद्यार्थी
"Practical skills. Real certificates. Better career."
English
महिला उद्योजक
"घरातूनच सुरू करा तुमचा उद्योग"
Marathi
आम्ही का?

Why us

We understand agri-audiences
Content crafted in Marathi, Hindi & English — for the people who actually attend NIPHT.
Data-driven
Every campaign tracked. Every rupee accounted for. Monthly performance reports.
We grow with you
Start small. Scale fast. From your first reel to a full demand engine.
ROI projection
If just 1% of Maharashtra's 1.5 crore farmers see your ad…
1,50,000
potential leads reached
0.1%
conservative conversion
150+
new trainees per campaign
पुढील पाऊल

पुढील पाऊल — आजच सुरुवात करूया

Three simple steps from this conversation to your first live campaign.

01
📅
बैठक निश्चित करा
Schedule a Strategy Meeting

आमच्या टीमसोबत एक तास बसूया — तुमचे उद्दिष्ट, आमची योजना.

02
🔍
मोफत ऑडिट
Free Digital Audit

NIPHT च्या सध्याच्या डिजिटल उपस्थितीचे संपूर्ण विश्लेषण — कोणतेही शुल्क नाही.

03
🚀
मोहीम सुरू करा
Launch the Campaign

मंजुरीनंतर 7 दिवसांत पहिली जाहिरात सुरू — जलद, प्रभावी, मोजण्यायोग्य.